Content Advertising

Knowledge. Service. Results.

Content or contextual advertising is a powerful marketing opportunity providing many of the same keyword based advantages as Pay-Per-Click advertising. This platform allows for highly customizable optimization and audience targeting by relating the ad to the content of the web page displaying it. AimVenture will help you target the most effective keyword and blog, website and forum content combination that is right for you.

Content Advertising

Aim Venture’s Content Advertising Services offer:

• Affordable – Due to its relationship to your specific keywords content advertising provides strong sales results with a low acquisition cost.
• Optimize your Campaign – We understand how to leverage the content advertising networks’ pricing and placement to maximize our client’s campaigns.
• Increased Reach– Blogs, websites and forums support content networks.
• Flexibility – Advertisers that take advantage of content network advertising have many options for creative formats, including text, display, and video ads.
  

How Can Content Advertising Improve Your Company’s Bottom Line?

Content advertising in the right context has proven it can help online advertisers obtain new sales, generate leads, and lower a company’s online cost-per-acquisition by addressing web visitors with an ad in a topic they already interested in.

Content advertising has become a powerful direct response opportunity providing many of the same insights and advantages of search engine marketing, including a platform that allows for highly customizable optimization and targeting. This Internet marketing method has developed into a top tactic for advertisers wanting to take their business to the next level.

Enhanced Campaign Optimization

Many Internet marketing companies providing content advertising services do not recognize the necessity to optimize content campaigns differently from search engine marketing campaigns. This misunderstanding results in poor execution and unacceptable results. Aim Venture understands the critical variables for developing and executing a successful content advertising campaign. We have the expertise along with the experience to properly leverage reporting and pricing tools for optimizing our clients’ content campaigns. To learn more about how we optimize content campaigns, view our SEMPO webinar or read our white paper.
Tremendous Reach and an Increase in Visibility.

Content networks include premier publishers, blogs, forums, shopping portals, coupon sites, and so much more. Many of the websites in a content network are highly ranked organic websites. The expansive reach provides your business massive exposure to web users engaged in content relevant to your products and services.

Creative Flexibility
Online marketers who incorporate content advertising into their Internet marketing plan have great flexibility in the types of creative that can be used to attract a target audience. In addition to text and display advertising formats, content advertising also comes in the form of flash, video, and gadget ads.

Aim Venture’s Content Advertising Services Include:

• Measurability and accountability
• Media costs that align with expected conversions
• Development of ad creative look and feel
• Reporting analysis for targeted placements and exclusions
• Total campaign management and optimization

AimVenture – Your Content Advertising Partner
AimVenture offers a proven track record of client success through years of creating and implementing successful content advertising programs for a variety of companies. Your ad will have more impact if it surrounded by a website that is about the same or complimentary topic.

AimVenture’s strategists focus on developing both short and long-term marketing goals for your business. The right combination of PPC and content advertising program will yield strong results. Our marketing strategists will research additional opportunities that will provide the best possible plan for achieving real business outcomes.

By offering comprehensive Internet marketing services, AimVenture will provide you the right mix of Internet marketing elements to achieve the ROI you need to compete in today’s market. Let us bring your Internet marketing up to date and increase your conversion rates.

Call Our Content Advertising Consultants Today at 626.638.7988 to increase your website’s performance and conversion rates.