5 Simple configuration to improve your Google AdWords Performance

Today we will be sharing 5 simple steps to increase the performance of your AdWords Campaign.

1) Enable Ad Sitelinks function - Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deeper within your site. Rather than sending all users to the same landing page, Ad Sitelinks will display up to four additional destination URLs for users to choose from. On average, advertisers see a 30% increase in clickthrough rate (CTR) for the same ads with Ad Sitelinks.

2) Optimizing Adtext for longer headline - By taking information from the first description line and moving it to the headline, we found that we’re able to create a better user experience and improve advertiser performance. In fact, ads with longer headlines receive a 6% average increase in CTR compared to the same ads with a standard headline and description. To increase the chances that your ad will appear with the longer headline, make sure that description line 1 is a complete phrase or sentence and ends in punctuation (e.g., a period or question mark).

3) Link Google places to AdWords account to show location extension - By linking a Google Places account to your AdWords ads, you can quickly and easily make sure all your location information is available when it’s most relevant.

4) Get user review to show in seller rating extension - Seller rating extensions make it easier for potential customers to identify highly-rated merchants when they're searching on Google.com by attaching your merchant star rating from Google Product Search to your AdWords ads. These star ratings, aggregated from various review sites around the web, allow people to find merchants that are highly recommended by online shoppers like them. On average, ads with Seller Ratings get a 17% higher CTR than the same ads without ratings.

5) Link Merchant account to show product extension - With product extensions, you're charged the same cost-per-click (CPC) whether a user clicks on your main text ad or any of the offers within the product extensions plusbox.

Enable any or all 5 will put maxiumize your AdWords campaign success. If you need help on any of these 5 functions, contact us and we can execute them for you. Call (866) 346-8386 Today!