Negative Keywords for Product Listing Ads in AdWords

Google AdWords announced today the new feature of new negative keywords for product listing ads.

Negative keywords for Product Listing Ads work just like they do with normal text-based search ads. Adding a negative keyword to your ad group or campaign means that your product listing ads won't show for search queries containing that term.

Negative keyword functionality for Product Listing Ads is available now to all U.S. advertisers. To learn more about Product Listing Ads, including best practices, visit Google AdWords help center.