Contextual targeting just got easier for AdWords display campaign

Google is launching the Contextual Targeting Tool this week to help you more easily reach customers as they spend time on millions of sites in the Google Display Network.

This tool automatically builds keyword lists that can be used to show your ads on relevant webpages in the Google Display Network. Tightly-themed keyword lists are the basis of effective contextual targeting, and with the Contextual Targeting Tool, you no longer have to build them manually. In minutes, you can build dozens, even hundreds, of keyword lists, scaling your campaign performance while ensuring accurate targeting for your ads. This means you can get more clicks and conversions for your campaigns and you can do it more quickly.

Watch this video to learn more on how to utilize this new powerful tool for your display network advertising campaign.