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Google announce the broad match modifier beta launch

Submitted by admin on Wed, 2010-07-14 15:59

Today Google annouced the roll out of broad match modifier.

 

Tracking clicks from mobile devices with Google AdWords

Submitted by admin on Thu, 2010-07-29 10:45

If you are doing Mobile advertising through Google, you need to know how links are being tracked through your Mobile campaign. 

MobileValueTrack works the same way it does for search and content: byautomatically adding a tag to your website URL. To use this feature, youjust need to add the Mobile ValueTrack parameter: {ifmobile:NewTagName}to the “Destination URL” field when you create a text ad.

There are two ways to take advantage of this feature:

Automatic re-directs to mobile optimized sites or using Third party tracking tags.

The Bid Simulator Improvements from AdWords

Submitted by admin on Fri, 2010-10-29 14:46

If you manage adwords bids at the keyword-level, it may be worth taking a look at ad group level bid simulations: You could be surprised to find out that, in some cases, you could have achieved similar or better results had you managed your bids by using a single ad group default Max CPC bid.

For most AdWords advertiser, Display Network is vital when you want to develop a branding strategy in the content network.

To see potential placements when creating your campaign, your can click the "See potential placements" button when selecting keywords for display-only ad groups in the new ad group creation interface.

To read more on this visit AdWords Blog at

http://adwords.blogspot.com/2010/10/see-potential-placem...

 

Contextual targeting just got easier for AdWords display campaign

Submitted by admin on Mon, 2011-01-17 17:07

Google is launching the Contextual Targeting Tool this week to help you more easily reach customers as they spend time on millions of sites in the Google Display Network.

2011 AdWords Policy update

Submitted by admin on Wed, 2011-02-02 00:45

Here is the link to Search Disclosure statement. Make sure your AdWords Management Agency is a qualified partner.

Here is Google office blog on the AdWords Policy updates and auditing plans for third parties.

 

 

Google AdWords  announced the launch of a new ad rotation setting in AdWords that allows you to optimize for conversions. Previously, advertisers have the following two options.

Negative Keywords for Product Listing Ads in AdWords

Submitted by admin on Fri, 2011-03-11 18:49

Google AdWords announced today the new feature of new negative keywords for product listing ads.

Negative keywords for Product Listing Ads work just like they do with normal text-based search ads. Adding a negative keyword to your ad group or campaign means that your product listing ads won't show for search queries containing that term.

Topic Targeting On Google Display Network in AdWords

Submitted by admin on Wed, 2011-03-30 17:47

Google AdWords annouced a new feature which enable you to target by topic. In the past, advertiser can only target by keywords, domain, or a combination of. With this new feature, AdWords advertiser are enabled to specify topics to contextually target your ads to pages in the Google Display Network.

5 Simple configuration to improve your Google AdWords Performance

Submitted by admin on Thu, 2011-04-21 11:58

Today we will be sharing 5 simple steps to increase the performance of your AdWords Campaign.

1) Enable Ad Sitelinks function - Ad Sitelinks allow you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deeper within your site. Rather than sending all users to the same landing page, Ad Sitelinks will display up to four additional destination URLs for users to choose from. On average, advertisers see a 30% increase in clickthrough rate (CTR) for the same ads with Ad Sitelinks.